Satyam is known as top Five branding IT company in India and after taken by Tech Mahindra , the question is arise , will it benefited for tech mahindra for rebranding Satyam .Argument in favour
- Because , Ramalinga Raju has committed fraud and whole goodwill with the name of Satyam has distroyed .
- If this brand will continue , the people will also remember the fraud accident when they will deal with this new company.
Argument in Against
- Satyam has made his name as brand from many years and only one accident can not distroy its loyality in world market .
- Satyam also can save money of advertising because , if a new brand is arise instead of Satyam , The Tech Mahindra will expand many crores of rupees for rebuild its new rebrand .
So , Satyam has captured in throng of Rebranding in real sense .
Tags: Business News
